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You've likely seen ads for Gossip Harbour, a merge puzzle game that's become a surprising hit. Its developer, Microfun, has earned over $10 million on Google Play alone. However, instead of further expansion on Google Play, Microfun has partnered with Flexion to launch the game on "alternative app stores."
What are alternative app stores? Simply put, they're any app stores besides Google Play and the iOS App Store. Even major stores like the Samsung Galaxy Store are dwarfed by these two giants.
The Appeal of Alternative App Stores
The move to alternative app stores is driven by increased profitability and the growing importance of these platforms. Recent legal challenges against Google and Apple are pushing for greater acceptance of alternative app stores. Companies like Huawei, with its AppGallery, are capitalizing on this trend with sales and promotions. Established games like Candy Crush Saga have already transitioned to these alternative markets.
Microfun and Flexion are betting on the future growth of alternative app stores. Whether this strategy proves successful remains to be seen.
For those seeking high-quality puzzle games, check out our list of the top 25 best puzzle games for iOS and Android!
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