Candy Crush partners with Pat McGrath for new lipstick, glosses, and nail polish launch

When it comes to dominating mobile gaming, few franchises can hold a candle to Candy Crush Saga. With its massive backing and deep imprint on popular culture, it's no surprise that Candy Crush continues to expand its reach. The latest venture sees the beloved game teaming up with the renowned makeup brand, Pat McGrath, to launch a dazzling line of Candy Crush-themed cosmetics.

It's quite the milestone as this marks the first time Candy Crush has ventured into the beauty industry with such flair. Soon, fans will be able to adorn themselves with Candy Crush-inspired lipsticks, glosses, nail polishes, and more. But the real showstopper in this collaboration is the addition of an extraordinary prize: three randomly selected online orders will include a $10,000 diamond-encrusted Candy Crush-themed ring. This exciting new product line is set to hit the shelves on February 27th.

**Diamonds are forever** As far as innovative marketing strategies go, this move by Candy Crush and Pat McGrath harks back to classic promotions. Instead of the usual influencer collaborations, the brands are injecting excitement by including a diamond ring in three random online orders. It's a bold move that's sure to create buzz and frenzy among fans.

This collaboration is a testament to how far gaming merchandise has come. Gone are the days when a simple t-shirt was the pinnacle of fan merchandise. Now, we're seeing luxury items like diamond jewelry that elevate the gaming experience to new heights.

Even if Candy Crush Saga isn't your cup of tea, don't go anywhere just yet. If you're nostalgic for simpler times, why not dive into the retro, challenging platformer, Jump King? Highly praised by Will Quick with a glowing gold-star review, it's the perfect game to test your platforming prowess and take you back to the roots of gaming.