Pokemon: Japan's Top Entertainment Brand of 2024

GEM Partners, a leading marketing agency, has recently unveiled the results of their comprehensive survey on brand reach across seven different media platforms. In this year's annual ranking, Pokémon has emerged as the frontrunner, amassing an impressive score of 65,578 points. This ranking is determined by a proprietary "reach score" metric, which quantifies the daily engagement of individuals with a brand's content across apps, games, music, videos, and manga. The survey, which was conducted monthly, gathered insights from 100,000 participants aged 15 to 69 residing in Japan.

Pokémon's dominance was particularly evident in the App Games category, where it scored a staggering 50,546 points, constituting 80% of its total score. This success can be attributed to the widespread popularity of Pokémon GO and the recent launch of DeNA's Pokémon Trading Card Game Pocket. Additionally, Pokémon secured 11,619 points in the Home Video category and 2,728 points in the Video category. The brand's reach was further enhanced by strategic collaborations, such as the partnership with Mister Donut, and the increasing popularity of collectible card games.

The Pokémon Company's 2024 financial report underscores the franchise's robust growth, reporting sales of 297.58 billion yen and a gross profit of 152.23 billion yen. These figures solidify Pokémon's position as one of Japan's most successful and rapidly expanding brands.

The Pokémon franchise encompasses a wide array of media products, including video games, animated series, movies, and card games. It is managed collaboratively by three key companies: Nintendo, Game Freak, and Creatures. These entities established The Pokémon Company in 1998 to oversee and coordinate all aspects of the brand's operations.