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January 2025 Gacha Game Revenue: Genshin Impact Leads the Pack
The gacha game market continues to generate significant revenue, with January 2025 figures revealing some interesting trends. Genshin Impact, boosted by a major update featuring the Pyro Archon and the highly anticipated Mawuika banner, saw a remarkable surge in earnings. Data indicates a doubling of revenue compared to December 2024, reaching a staggering $99.4 million (up from $45.6 million).
Image: ensigame.com
Trailing behind Genshin Impact, Pokemon TCG secured second place with $64 million in revenue. Love and Deepspace, a popular "female gacha" title, completed the top three, generating $55.2 million.
A noticeable dip was observed in Honkai Star Rail's earnings, which fell to $50.8 million. Zenless Zone Zero also experienced a significant decline, with revenue halved from $57.9 million to $26.3 million.
It's important to note that this ranking considers only mobile platform revenues. While some games, such as miHoYo's titles, also have PC versions, those earnings are not included in these figures. Furthermore, the data incorporates a multiplier for Android revenue in China, due to the absence of Google Play in that market, based on the iOS revenue in the same region.
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