The Best Time to Buy a TV at a Decent Price in 2025 %v

Investing in a TV is a big decision, as it's one of the most frequently used appliances in your home. You don't want to settle for a cheap screen with poor picture quality and a short lifespan just to save a few dollars. Instead, focus on finding the best TV for your gaming and streaming needs at the best possible price. Fortunately, TV deals are available year-round, meaning you don't have to pay full price if you know when to look.

While Black Friday and Cyber Monday are known for significant discounts, other times offer substantial savings on top-tier gaming TVs and high-quality 4K TVs. The weeks leading up to the Super Bowl, for example, often feature attractive deals. This coincides with manufacturers releasing new spring models, creating a window of opportunity to snag deals on slightly older, yet still excellent, TVs. Of course, other sales events like holiday weekends and Amazon Prime Day also present buying opportunities.

How much are you willing to spend on a new TV? ---------------------------------------------- $100$300$500$1,000$1,500$2,000+

AnswerSee ResultsBest Times to Buy a TV ----------------------

Black Friday and Cyber Monday

What was once a single shopping day has evolved into a multi-week sales event in November. TVs often receive some of the year's deepest discounts, making it an ideal time to shop. You'll find budget-friendly options for guest rooms or children's play areas, as well as discounts on higher-end and newer models released in the spring.

Black Friday, traditionally an in-store event, still offers incredible deals, but inventory is limited, requiring early arrival. Online shopping on Cyber Monday offers similar deals from retailers like Amazon, Best Buy, and Walmart. Amazon's Cyber Monday sales often mirror their Prime Day event, offering limited-time deals with limited stock.

Before the Super Bowl

Following the holiday rush, the weeks leading up to the Super Bowl (around mid-January to early February) often see great TV deals, particularly on larger screen sizes. Older models typically see deeper discounts first, but deals on newer TVs are also available. Early January also sees new model announcements at CES, prompting retailers to clear out older stock.

Springtime

Spring (March through Memorial Day) is when many manufacturers release their latest models. This often means deals on previous year's models as retailers make room for new inventory. The differences between successive models are often minimal, so purchasing a slightly older model can be a cost-effective strategy.

Amazon Prime Day

Initially an Amazon-exclusive mid-July sale, Prime Day has expanded to include participation from other retailers. Walmart and Best Buy often offer competing deals, sometimes matching Amazon's prices. Prime Day offers significant discounts on TVs, comparable to Black Friday and Cyber Monday, but often focuses on older models.

Do You Prefer to Shop on Prime Day or Black Friday? --------------------------------------------------- I prefer to shop on Prime DayI prefer to shop on Black FridayI'll shop whenever there are deals!

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Holiday Weekends

Long holiday weekends (President's Day, Memorial Day, Fourth of July, Labor Day) often feature sales, though discounts may be less substantial than during major sales events. Selection is also typically more limited. Presidents' Day sales, for example, often present good opportunities.

Best Buy Presidents' Day Sale

TV Release Cycles Matter

Understanding TV release cycles is key to finding the best deals, especially for the latest models. Manufacturers announce new models at CES in January, with releases starting around March. Prices for new models typically don't drop until fall, with Black Friday and Cyber Monday offering the best deals.

TV Brands With New Products

Major TV brands release updated models annually. Key highlights for 2025 include:

Samsung: Focus on higher-end models with minor upgrades from previous years, emphasizing brightness and gaming features.
LG: OLED evo TVs with AI features, upgraded "Brightness Booster Ultimate" technology, and the G5 gaming TV with a 4K 165Hz variable refresh rate.
Hisense: Higher-end ULED models with 144Hz refresh rates and a large 136" MicroLED TV.
Vizio: Minor improvements to existing models, removal of the P-series.
TCL: Significant changes to their lineup in 2024, with new Mini LED TVs like the QM6K announced at CES 2025.
Roku: Expanded their own Roku TV lineup with various models ranging from 24 to 75 inches, focusing on streaming capabilities.