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It's been a while since we last discussed Ubisoft, hasn't it? Well, next Thursday marks the release of Assassin's Creed Shadows, and the success of this title could very well shape the future trajectory of the entire corporation.
Today, Ubisoft's official channel unveiled a new video dedicated to the game. You might expect this to be the launch trailer, but it's labeled as a TV commercial, which raises some intriguing questions.
The video itself isn't the problem—it's smooth, cinematic, and visually impressive. The concern lies in Ubisoft's apparent strategy to push the game more through traditional media. While there's nothing inherently wrong with this approach, the decision to upload a TV ad to Ubisoft's YouTube channel is somewhat puzzling. This might seem like nitpicking, but it doesn't exactly instill confidence in the upcoming release.
Setting speculation aside, the video effectively highlights the distinct gameplay and fighting styles of the game's two main protagonists. The depiction of Japan is stunning, yet it's important to remember that you can't fully judge a game from a one-minute cinematic. We'll need to wait for the release to get the full picture.
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