Joe Russo: AI Used for Voice in 'The Electric State,' Enhances Creativity

There’s no denying that the Russo Brothers’ new Netflix film, *The Electric State*, has been the talk of the town since its debut on Friday. Given the current climate in the industry, fans have been particularly vocal about its use of AI. Joe Russo, who, along with his brother Anthony, directed *Avengers: Infinity War* and *Avengers: Endgame*, has come out in defense of using AI for voice modulation in *The Electric State*. He claims it's "something any 10-year-old could do after watching a TikTok video."

"There’s a lot of finger-pointing and hyperbole because people are afraid," Joe Russo insisted in an interview with *The Times*. "They don’t understand. But ultimately you’ll see AI used more significantly."

The filmmaker sees potential in the technology, noting, "Also, AI is in its generative state now, where it has, as we call them, hallucinations. You can’t do mission-critical work with something that hallucinates," Russo said. "That is a reason self-driving cars haven’t taken over, or why AI surgery is not taking place worldwide. But in its generative state, AI is best suited towards creativity."

While many artists across various disciplines believe AI to be the antithesis of creativity, some studios are eager to implement the technology when it's ready. Back in July 2024, Netflix CEO Ted Sarandos claimed that audiences "don’t care" if AI is used in the film and television programming they watch. Sarandos doubled down, asserting that the tech is "a great way for creators to tell better stories."

"Animation didn't get cheaper, it got better in the move from hand-drawn to CG animation, and more people work in animation today than ever in history," Sarandos said during a call. "So I'm pretty sure there's a better business and a bigger business in making content 10% better than there is in making it 50% cheaper."

However, not everyone is embracing AI right away. Last month, Marvel denied using AI to create teaser posters for the upcoming *The Fantastic Four: First Steps*, despite one of the characters in the imagery sporting a four-fingered hand.

*The Electric State* was directed and produced by Anthony and Joe Russo from a script by Stephen McFeely and Christopher Markus, loosely adapted from Simon Stalenhag's 2018 illustrated novel. The movie boasts an impressive cast including Millie Bobby Brown, Chris Pratt, Ke Huy Quan, Woody Harrelson, Jason Alexander, Anthony Mackie, Jenny Slate, Giancarlo Esposito, Brian Cox, and Stanley Tucci.

IGN's review of *The Electric State* gave it a 4/10, stating, "Marvel’s biggest hitmakers join forces again with the Netflix algorithm to deliver *The Electric State*, a $300-million anti-event movie."

The Russo Brothers are set to direct the next two Avengers movies for Marvel Studios: *Avengers: Doomsday* in 2026 and *Avengers: Secret Wars* in 2027.