Hello Kitty Merch Match brings more of the iconic feline mascot to mobile

Hello Kitty Merch Match is available worldwide today

• Match merchandise from popular Sanrio characters
• Gather them all and personalize your home screen with beloved Sanrio icons

It’s safe to say Hello Kitty is driving massive revenue for Sanrio. I know, that might sound controversial, but the evidence supports it. Following a series of major releases, Sanrio has launched a new title: Hello Kitty Merch Match! With its global rollout, they clearly understand their fanbase.

This game capitalizes on fans’ love for Sanrio merchandise. There’s no gimmick—just classic match-three gameplay where you pair dolls and other collectibles to clear levels filled with charming trinkets.

Although it doesn’t heavily feature Hello Kitty herself, Merch Match is surprisingly addictive. It combines straightforward matching mechanics with an adorable aesthetic, making it a delightful addition to the Sanrio gaming lineup.

Merge, collect, repeat

If you’re a Sanrio enthusiast, Merch Match offers plenty of depth. With over 1,000 unique items, virtually every mascot imaginable is included—and likely more! In fact, this isn’t even their first match-three game released this year for everyone’s favorite cat.

The collectible aspect adds lasting appeal as you unlock new merchandise to add to your gallery. You can also customize your home screen with images of your top characters, making Merch Match a must-play for fans.

You’ll never run out of puzzles on mobile. Check out our guide to the best puzzle games for Android if you’re looking for more top-tier titles in this genre!