Xbox Unveils Avowed's Plague in London

In the heart of London, a striking installation has emerged, captivating the public's attention and drawing them into the dark, immersive world of Avowed. A towering statue of a decayed knight, his armor corroded and adorned with real-life mushrooms, stands as a haunting symbol of the Dreamscourge infection that plagues the game's universe. This creation by Xbox not only serves as an art piece but also as a chilling reminder of the disease's impact. Surrounding the statue, posters promoting Avowed on Xbox Series X|S transform the ordinary street into a gateway to the game's eerie setting, enhancing the immersive experience for passersby.

To give fans an insider's view of this unique promotional effort, Xbox has released an official video on YouTube, detailing the process behind the installation. This behind-the-scenes look adds another layer of engagement, allowing viewers to appreciate the craftsmanship and creativity involved in bringing Avowed's world to life in the real world.

Amidst this innovative marketing, Avowed has garnered significant acclaim from the gaming community. An impressive 81% of Deluxe Edition players on Steam recommended the game even before its official launch, setting a high bar of anticipation as the Standard Edition becomes available today.

Gaming industry expert Jason Schreier has shared his insights on Avowed, highlighting its compelling aspects. He praised the game's world design, storytelling, and combat, but it was the exploration that truly captivated him:

"Avowed has me hooked. Obsidian’s storytelling and combat were expectedly strong, but it’s the world’s design that stands out. Every pathway leads somewhere, every rooftop is accessible, and there’s always a hidden detail waiting to be found. Even after 40 hours, I keep coming back."

Schreier also pointed out a notable divide between critics and players, drawing parallels to the reception of Fallout: New Vegas:

"Some of the reviews surprise me. It’s the same situation as Fallout: New Vegas—critics were split, but players turned it into a legend. Avowed could follow a similar trajectory."

Fallout: New Vegas, despite an initial Metacritic score of 83, eventually ascended to the status of an RPG classic. This raises the question: Could Avowed be on the same path to becoming a revered title in the genre?