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Analyst Matthew Ball's controversial assertion that a $100 price point for AAA games could revitalize the industry sparked a significant debate. This led to a poll gauging player willingness to pay $100 for a standard edition of the upcoming Grand Theft Auto VI.
Surprisingly, the results revealed considerable acceptance. Over one-third of nearly 7,000 survey respondents indicated a willingness to pay this price, even amidst industry trends towards increasingly expensive expanded editions, as exemplified by Ubisoft's pricing model.
Ball's statement, which previously went viral, posited that Rockstar and Take-Two Interactive could set a precedent for other publishers by adopting this higher price point.
Rockstar recently announced updates for Grand Theft Auto V and Grand Theft Auto Online in 2025, bringing the PC version in line with the PS5 and Xbox Series X|S versions. While specifics remain scarce, these updates likely extend beyond mere visual enhancements.
A potential expansion includes bringing the GTA+ subscription service, currently exclusive to PlayStation 5 and Xbox Series X|S consoles, to PC players. Furthermore, certain features absent from the PC version of Grand Theft Auto Online, such as Hao's specialized high-speed vehicle modifications, may also be introduced.
This suggests the possibility of extreme vehicle tuning becoming available on PC in the near future.
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