European Console Market Slowdown in 2024
The European video game console market experienced a significant downturn in 2024, primarily attributed to market saturation and a shortage of new major console releases. Despite the launch of the PlayStation 5 Pro, a refreshed version of the existing PS5, overall console sales plummeted by 21% compared to 2023.
Individual console performance reflected this trend. While the PS5 Pro launch gave Sony a slight edge, even their sales dipped by 20%. Nintendo Switch sales fell by 15%, and Xbox Series X/S sales took a substantial 48% hit. This decline is largely attributed to the age of current-generation consoles; the original PS5 and Xbox Series consoles launched in 2020, and the Nintendo Switch debuted in 2017. The market appears to have reached a point of saturation. Further evidence of this stagnation is seen in the US, where the Meta Quest 3S outsold all major gaming consoles in 2024 on Amazon, suggesting a broader trend.
Shifting Sales Trends: Digital Dominance
While console sales faltered, the overall European gaming market saw a modest 1% increase in 2024, reaching 188.1 million units sold (PC and console combined). This growth, however, is heavily skewed towards digital distribution. Digital game sales surged by 15%, reaching 131.6 million units, while physical sales dropped by 22%, totaling 56.5 million units. This clearly indicates a shift in consumer preference towards digital game purchases.
Outlook for 2025
The gaming industry anticipates a more robust 2025, largely due to the upcoming release of the Nintendo Switch 2. However, it's crucial to note that the reported sales figures exclude several major European markets, including the UK, Germany, the Netherlands, and Austria. Inclusion of these markets could potentially alter the overall picture for 2024.
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