GameStop's Silent Store Closures Spark Customer and Employee Outcry
GameStop, a once-dominant video game retailer, is quietly closing numerous US stores, leaving customers and employees reeling. While the company hasn't officially announced widespread closures, social media platforms are abuzz with reports from affected customers and staff, painting a concerning picture of the company's future.
This wave of closures represents a significant decline for the 44-year-old company, formerly known as Babbage's. Boasting over 6,000 global locations and $9 billion in annual sales at its peak in 2015, GameStop has seen a dramatic downturn in recent years. The shift to digital game sales has significantly impacted its business model, resulting in a nearly one-third reduction in physical stores, with approximately 3,000 remaining in the US as of February 2024 (according to ScrapeHero).
Following a December 2024 SEC filing hinting at further store closures, reports of shuttered locations have flooded platforms like Twitter and Reddit. Customers express disappointment, citing the loss of convenient, affordable game and console options. Employees share their concerns, with one Canadian worker citing "unrealistic targets" imposed by upper management as store closures are evaluated.
The Ongoing Decline of a Retail Giant
The recent closures continue a troubling trend for GameStop. A March 2024 Reuters report predicted a grim outlook, highlighting the closure of 287 stores in the previous year and a near 20% revenue drop ($432 million) in the fourth quarter of 2023 compared to 2022.
Over the past few years, GameStop has attempted various strategies to revitalize its business, including expanding into merchandise, phone trade-ins, and trading card grading. The company also received a temporary boost in 2021 from a surge in interest from Reddit investors, a phenomenon documented in the Netflix documentary "Eat the Rich: The GameStop Saga" and the film "Dumb Money." However, these efforts haven't been enough to stem the tide of store closures and declining revenue. The future of GameStop remains uncertain as the company grapples with the changing landscape of the video game industry.