EA Acknowledges Apex Legends' Financial Underperformance, Plans "Apex Legends 2.0"
As Apex Legends approaches its sixth anniversary, Electronic Arts (EA) has publicly acknowledged the game's underperformance in terms of revenue, despite maintaining a substantial player base. While net bookings were down year-over-year, EA CEO Andrew Wilson confirmed the results aligned with internal projections. He emphasized that Apex Legends, with over 200 million players, is a significant title, but its financial trajectory isn't meeting EA's expectations.
Wilson outlined a three-pronged approach to revitalize the game: continued support for the existing community through quality-of-life improvements, anti-cheat measures, and new content; ongoing development and testing of additional content; and, most significantly, the development of "Apex Legends 2.0," a major update designed to attract new players and boost revenue.
The timing of Apex Legends 2.0 is crucial. EA plans to release it after the launch of the next Battlefield title, anticipated before April 2026, likely placing the update sometime in EA's 2027 fiscal year. Wilson stressed that this won't be the final iteration of Apex Legends, suggesting a long-term commitment to the franchise and its evolution. EA aims to sustain Apex Legends as a long-lasting franchise, similar to its other successful titles, and anticipates further major updates in the future.
The planned "Apex Legends 2.0" bears resemblance to Activision's "Warzone 2.0" reboot. While the success of that approach remains debated, EA will undoubtedly learn from the experiences of its competitors in the battle royale market. Despite its current trajectory, Apex Legends remains a top-performing game on Steam in terms of concurrent players, although it's significantly below its peak. EA’s strategy aims to reverse this trend and secure Apex Legends' long-term viability.
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