inZOI Sells 1 Million Copies in Week, Krafton Eyes Long-Term Franchise

inZOI, the latest life simulation game from Krafton, has made a remarkable impact, selling 1 million copies within just one week of its Early Access launch on Steam. This achievement marks the fastest sales milestone for any game published by the South Korean giant.

Launched on March 28, inZOI quickly grabbed headlines due to an unexpected glitch allowing players to harm children in the game. Krafton swiftly addressed this issue, labeling it an "unintended bug" and promptly releasing a patch to rectify the situation.

Despite this early hiccup, inZOI has garnered a 'very positive' user review rating on Steam. The game also saw a significant peak of 175,000 concurrent viewers on Twitch, securing the third spot in the Games category. Within just 40 minutes of its release, inZOI soared to the top of Steam's Global Top Sellers List based on sales revenue.

The game's in-game user-generated content platform, Canvas, has been a massive hit, attracting over 1.2 million participants on launch day and seeing more than 470,000 pieces of content uploaded.

Krafton attributes inZOI's success to its pre-launch promotional efforts and active community engagement, which helped build trust and momentum. The company highlighted the inZOI global showcase and demo build as particularly effective in generating interest.

CEO CH Kim expressed gratitude and excitement about introducing inZOI to a global audience through Early Access, emphasizing the company's commitment to ongoing communication with players and nurturing inZOI as a long-term franchise IP.

inZOI's Best and Most Cursed Creations

34 ImagesLooking ahead, Krafton plans to enhance inZOI with future updates, including mod support and new cities. All updates and DLC will be free until the game's full release.

In response to player feedback, Krafton has committed to swiftly addressing reported issues through hotfixes throughout April. The company acknowledges the scale of inZOI's global community as a "next-level experience" and admits to navigating some "trial and error" in optimizing communication with its players.