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Kazuhisa Wada identifies the 2006 release of Persona 3 as a pivotal moment. Prior to this, Atlus operated under a philosophy Wada terms "Only One," characterized by a "like it or not" attitude prioritizing edgy content and shocking moments over broad appeal. Wada notes that market considerations were almost taboo within the company's culture.
Persona 3, however, marked a shift. The "Only One" approach was replaced by a "Unique & Universal" strategy. Atlus now focuses on creating original content with broader accessibility and user-friendliness, actively considering market appeal. This represents a change towards creating games that are both engaging and commercially viable.
Wada uses a compelling metaphor: "It's like giving players poison that kills them in a pretty package." The "pretty package" represents appealing aesthetics, likable characters, and humor, designed for mass appeal. The "poison" is Atlus's continued commitment to impactful and sometimes jarring narrative elements. This "Unique & Universal" approach, Wada asserts, will underpin future Persona titles.
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